Gen Y’s High Expectations Part 2

June 16, 2009

An interesting book about Gen Y, “Not Everyone Gets a Trophy” by Bruce Tulgan talks about the challenges of managing that generation. Full of anecdotes about how managing them is like herding cats and often more like parenting than managing.

Will this recessionary time recalibrate Gen Y expectations? Simple economics suggests so, especially as the enormous size of that cohort increases competition for the “good jobs’ as economic strength returns.

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